By Vincent Safuto staff writer
September 27, 2003
Suing customers won't win fans.
The recording industry (Motto: To know, know, know them is to sue, sue, sue them) has decided it has just about had enough of people trading music online, and unleashed its legal eagles on all sorts of people, from grandfathers to children, in an effort to convince them that buying the music is better than taking it.
I never used Napster or the other file-sharing services to get music, but I could understand why people might be tempted to build up a music collection for free, rather than paying for it. Compact discs today are expensive, and while I don't have a problem with the artist or the artist's estate making money, and I don't have a problem with the record company making a profit, what's being charged is too much.
Then again, gripes about the cost of music albums didn't start the other day. When I was a teenager, back when the music came on LPs and the record covers were works of art themselves, I remember complaining about the prices.
At some stores, there were charts with letter codes such as "A: $5.95, B: $6.95, C: $7.95" and so on. There were stickers on the album cover with the letter, and you had to look it up on the chart.
The higher the letter, the higher the cost of the album.
The trouble was that the less desirable an album, the lower the letter and the price you had to pay, and these were the prices advertised in those newspaper ads that read "Great music from $5.95."
Thus, the Bay City Rollers' and Bo Donaldson and the Heywoods' albums cost a lot less than the works of Pink Floyd, Led Zeppelin, or Emerson, Lake and Palmer.
The only alternative was either to make a tape of someone else's record, if they'd let you, or record off the radio. Believe it or not, there was a time when whole album sides were played on the radio.
I'll go without rather than pay almost $30 for "The Beatles," otherwise known as the White Album. That's according to the Web site for a large electronics retailer that sells music. The cassette, by the way, is listed at $10.99.
At a store in the Indian River Mall, that seminal work in the history of the Fab Four will set you back $34.99. Granted, The Beatles fan base is more tilted toward people north of age 40 with the money to spend for such an indulgence, but I'm sorry: $34.99 is way too much.
The music industry needs to face reality. People started stealing songs when the technology made it feasible, and when the cost was beyond what they were willing pay. I'd buy more CDs if the price was a lot more reasonable.
On one Web site I visited, (www.freerepublic.com), one poster said that if CDs cost $7, he'd buy a lot of them, and several other people submitting comments on the site agreed that $5 to $7 was probably the best price for a music compact disc.
Whether the record companies will see it that way is another matter.
Vincent F. Safuto is a copy editor for the Press Journal. Reach him at (Vincent.Safuto@scripps.com).
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