The latest “crisis” in the entertainment industry isn’t that Madanna’s gone cuckoo for Kabbalah or that Tom Cruise has turned in to a “Ron-droid” (a derisive term for a true believer in Scientology) but that Americans aren’t going to the movies as much as before.
It’s true that movies make as much money as ever, but that’s only because prices are so inflated for first-run flicks that even if fewer butts are in the seats, the money still rolls in. The trouble is that going to the movies has turned into an ordeal that is unpleasant from start to finish, and most of us, unless we’re masochists, want to avoid unpleasant things.
First off is the battle to get into the theater. Since “octoplexes” have replaced the old one-screen theater almost completely, you have to find out which movie you want to see and at what time, find a place to park and then go up to a bored teenager and speak your order into the microphone. Once you enter, you have to battle past oversize snack bars bearing overpriced food and drink, past videogames and screaming children, try to find a spot in the bathroom so you don’t have a triple red-alert during the film, and then find the theater.
Oh, stay with me. The fun is just beginning.
Then, when you finally sit down, hopefully after checking to see that there isn’t too much popcorn or gum on the floor or the seat, you have to hope that someone taller than you doesn’t sit in front of you.
All settled in? Good, now listen to music and watch the inane slides projected on the screen until it’s showtime.
Well, there’s a catch there, too. The time the newspaper has for the start of the picture finally arrives, the lights go down, and you get that dreaded message: “The following preview is for all audiences. The film advertised is rated PG-13.”
Fight your way through six or seven trailers for films that are most definitely not the next “Citizen Kane” but “a love story” or a remake of a remake of a remake, or a familiar title with a Roman numeral (and, maybe even worse, a colon) in the title, and you’re ready for the ads, and the long lead-in to the feature, and then, finally, the film itself.
The film and the departure from the theater are almost anticlimactic after what I’ve just described, and the idea that you’ve just blown $30 for two to see the movie has to gall you.
So it’s no wonder that many people are buying high-end video and sound equipment, and making their own homes into home theaters. Thanks to DVDs, TiVo and other innovations, one can sit home and watch films – and even pause them; try that in a theater when you have to “go” – without being bombarded with all sorts of junk. True, DVDs have ads – some of them “forced” – but you can at least get up and do something else while the teases play.
If the above isn’t reason enough to give up on the movie experience, try this: Today’s movies are stinking up theaters. As I said before, Hollywood has sequel-itis and remake-itis, and insists on redoing or expanding on the same stories over and over.
At imdb.com, the Internet Movie Database, tops at the box office this week was “Charlie and the Chocolate Factory” (remake); “War of the Worlds” (remake); “Batman Begins” (prequel); “Herbie: Fully Loaded” (sequel); and “Bewitched” (remake of TV show).
Opening this week? “Bad News Bears” (remake). Coming soon? “The Dukes of Hazzard” (TV show) and “Deuce Bigelow: European Gigolo” (sequel).
OK, to be fair, there are other movies that aren’t retreads or whatever, but the movies are just not that inspiring anymore.
Vincent F. Safuto works for a newspaper in Florida, and occasionally turns up on his brother Robert’s podcasts.
